Search Engine Optimisation

Make your site accessible The most important part of making a website search-engine friendly is designing it well, which also ensures visitors stay to browse and buy. See our guide on best practice in web design. Well-written, easy-to-navigate pages - with interesting information and well-designed e-commerce systems - will get repeat visitors as well as satisfied customers.
When building a website consider the technologies to be used and whether they lend themselves to SEO. Although SEO can always be improved, it is harder to do so once the technology is in place and the website has already been built. If you use a content management system (CMS), does it produce SEO-friendly pages? More technical considerations include the use of friendly URLs, standards-compliant code and dynamically created sitemaps that can be used by search engines to index your website. Find out about standards-compliant code on the World Wide Web Consortium website.
Some technologies, such as Flash, do not support SEO well. These technologies should be evaluated on a usability, customer experience and SEO basis, before being added to your website. Have high quality content Regularly updated, well-written and relevant content will improve your SEO and provide other websites with a good reason to link to you. Search engines will also index specific terms or keywords that have been used in your content. Your content needs to describe your products and services clearly, in order both to sell them to your visitors and to help search engines index your site. If necessary, pay to have content written professionally.